This is the english version of this article.
Welcome to this article dear readers. Here I’d like to talk about big companies that aren’t listed on any stock exchange. The idea came to my mind after discovering some nice companies, looking for their stocks and finding out that you can’t buy a stake in them on the market.
Let’s take Bose, headphones, speakers and sunglasses maker. NFL and Mercedes AMG Petronas sponsor, it’s known for the high quality and I too own a pair of them. If we consider popularity and quality, probably Bose is the firm that in the sound field has more of both than all of its competitors. The quality of its products makes it a sort of monopoly. Because, like Apple, it offers superior products compared to its peers. This enables it to raise prices and still have people that buy its products.
Another interesting example is the Italian Perfetti Van Melle which owns the following brands: Golia, Chupa Chups, Fruit-tella, Frisk, Mentos, Goleador, Alpenliebe, Morositas, Tabù, Benegum, Vigorsol, Vivident, Mentos, Daygum, Brooklyn, Big Babol and Happydent. If you’re standing in the checkout line at a supermarket in Italy and you want to buy a pack of chewing-gum you will be able to choose only between the brands mentioned above. Doesn’t it look a little like a monopoly?
Last but not least we have another Italian company: Ferrero. It is a food giant and its products are very popular in italy. We will talk about one in particular: Nutella. Nutella is a special product because it is so famous that is the kind of name that’s used to mention a category of products. Just like Coca Cola, you say Nutella instead of saying halzenut chocolate spread.
With this article I want to prove that a great company can be found even without reading its financials.
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